Description:
During the “Big as a Bear” promotion, print ad coupons allowed consumers to receive a portrait package for only $5.95 that included one 8x10, two 5x7s and eight wallets featuring the BEAR IN THE BIG BLUE HOUSE background. Supported by half page FSI.
Partnership Opportunity:
BEAR IN THE BIG BLUE HOUSE/Television
Company:
The Jim Henson Co.
Partner/Category:
Kmart /Retail
Timing:
August 3rd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-05-29
Companies Involved
The Jim Henson Co.
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