Partnership:

BEAR IN THE BIG BLUE HOUSE and Yoplait

Description:

Disney and Yoplait teamed up to promote the television show BEAR IN THE BIG BLUE HOUSE. The offer ended on June 1, 2001. Participants were given the opportunity to send in the order form, one dolllar, and two UPC bar codes. In return participants would receive a BEAR IN THE BIG BLUE HOUSE finger puppet set.

Partnership Opportunity:
BEAR IN THE BIG BLUE HOUSE/Television
Company:
Disney Channel
Partner/Category:
Yoplait /CPG
Timing:
June 2nd Quarter 2001
Target:
Preschool
Family
Promotional Elements:
On Pack
Media Elements:
Direct Mail
Direct Marketing
Created On:
2020-11-30
Last Modified on:
2015-11-06
Companies Involved
Disney Channel
Mitch L
Mitch L President The L.A. Office
Tuck

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