Partnership:

BEAUTIFUL CREATURES and Pur Minerals

Description:

Warner Bros. Pictures partnered with Pur Minerals for the theatrical release of BEAUTIFUL CREATURES. Pur Minerals created a limited edition makeup palette inspired by the film. The collection included eight eye shadows, one eyeliner and one lip gloss with colors inspired by the film. The beauty palette retailed at $39.00 and was sold at Ulta Stores and select drug stores. Pur Minerals also featured BEAUTIFUL CREATURES on their website and included makeup tips, online games and a sweepstakes opportunity. To enter, contestants had to visit purminerals.com/beautifulcreatures and fill out an online registration form. The Grand Prize winner received a trip for four to Hollywood, California that included airfare, hotel accommodation, a tour of the Warner Bros. Pictures studio, a helicopter tour, free Pur Minerals product, a spa day and makeover and a VIP dining experience. The sweepstakes ran from December 30, 2013 through March 1, 2013. BEAUTIFUL CREATURES released in theaters February 13, 2013.

Partnership Opportunity:
BEAUTIFUL CREATURES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Pur Minerals /Health & Beauty
Timing:
February 1st Quarter 2013
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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