Partnership:

BEAUTY AND THE BEAST and Gelish | Morgan Taylor

Description:

Walt Disney Studios teamed up with sister nail polish brands Gelish and Morgan Taylor to celebrate the theatrical release of BEAUTY AND THE BEAST. The nail brands launched a collection of 12 BEAUTY AND THE BEAST inspired polishes designed for spring. Gelish and Morgan Taylor also released a series of tutorials to help customers recreate film themed nail art looks.

Additionally, the brands set up stations where attendees could receive manicures at the BEAUTY AND THE BEAST red carpet event.
Partnership Opportunity:
BEAUTY AND THE BEAST/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Gelish | Morgan Taylor /Health & Beauty
Timing:
March 1st Quarter 2017
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Micro site
Online
Print Advertising
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Tuck

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