Partnership:

BEAUTY AND THE BEAST and Kohl's

Description:

To support the release of BEAUTY AND THE BEAST, Walt Disney Studios and Kohl’s teamed up for an exclusive fan experience and a new movie-inspired collection.

In celebration of the film, Kohl’s rented several theaters across the country and invited more than 700 of its rewards members to see BEAUTY AND THE BEAST. The partnership also included a new BEAUTY AND THE BEAST-themed collection of clothing and bedding. For a limited time, members who purchased products from the new line also earned triple rewards points.

Partnership Opportunity:
BEAUTY AND THE BEAST/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kohl's /Retail
Timing:
March 1st Quarter 2017
Target:
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Tuck

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