Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform.

Roblox users ages 13 and up in the U.S. can purchase movie tickets to “Beetlejuice Beetlejuice” via the game’s “Escape the Afterlife” experience, marking a first for Roblox as it explores new e-commerce revenue streams.

As visitors enter [Beetlejuice] Escape the Afterlife on Roblox, they are immediately transported to The Afterlife Lobby—a spooky world that brings together familiar places from the original Beetlejuice movie with new scenes and experiences from the highly-anticipated sequel. From the lobby, fans can enter one of three immersive worlds, where they need to escape ghouls and rescue beloved characters like Delia and Lydia, and new characters like Astrid. They will visit The Waiting Room, see the Shrinkers (aka Shrunken Head Guy) and his friends, and even explore Adam’s model of Winter River, Connecticut during their rescue journeys.

Within The Afterlife Lobby, eligible users “can walk up and make a ticket purchase right within the experience to see the movie” when it hits theaters on Sept. 6. Users who purchase a ticket will also receive a “Beetlejuice Beetlejuice” exclusive avatar item available for use on Roblox with in-game effects.