Partnership:

Ben & Jerry’s and Buzzfeed

Description:
Ben & Jerry's partnered with Buzzfeed to promote the ice cream brand’s vegan line from World Vegan Day on November 1 until November 7, 2018. Throughout that time period, the site promoted the brand’s nondairy flavors in honor of World Vegan Day. The partnership was the first time BuzzFeed offered a week-long sponsored content package—where advertisements and editorial content supported Ben & Jerry’s vegan line across its platforms. The collaboration was an effort to relate to the two brands' overlapping consumer base, which BuzzFeed reveals were both highly receptive to vegan-related content.
Partnership Opportunity:
Ben & Jerry’s/CPG
Partner/Category:
Buzzfeed /Online
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-29
Companies Involved
Tuck

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