Partnership:

Best Friends Animal Society and Ally Financial

Description:

Best Friends Animal Society teamed with Ally Financial on a promotion that supported animal welfare across the United States.

Ally Financial along with Alex Bowman, driver of the Ally-sponsored No. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, on a promotion benefitting Best Friends Animal Society. In each city that hosted a NASCAR Cup Series race, Ally donated $33,000 to Best Friends' shelters. 

Additionally, Alex Bowman drove a Best Friends-themed car with a branded paint scheme in honor of the animals the nonprofit works to save. After the promotion ran its course, Best Friends auctioned off Bowman's race-worn helmet with proceeds going to the nonprofit.

Partnership Opportunity:
Best Friends Animal Society/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Ally Financial /Financial & Insurance
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Placement
Influencers / Brand Ambassadors
Created On:
2021-03-08
Last Modified on:
2021-08-05
Companies Involved
Tuck

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