Partnership:

Best Friends Animal Society and Charli & Dixie D'Amelio

Description:

Charli and Dixie D'Amelio are the top creators on TikTok. So you can imagine what happened when they partnered with Best Friends Animal Society to share stories about fostering three adorable puppies. Spoiler alert: applications for foster families went through the roof.

CONNECT WITH NATHAN MEASOM ON PARTNERSHIP AND PROMOTIONAL OPPORTUNITIES AND TIE-INS WITH BEST FRIENDS ANIMAL SOCIETY

Charli and Dixie D'Amelio took a brief break from racking up millions of views on TikTok, to get millions of views on YouTube with a video of their recent pet fostering excursion.

The sisters and the rest of their family recently spent a weekend fostering three puppy siblings named Weka, Moa, and Dodo from Best Friends Animal Society. The puppies were rescued as strays from a reservation in Utah and were placed into the animal welfare organization's foster program so they could learn about living in a home before finding their forever families. Learning basic obedience and socialization skills from foster parents helps puppies get adopted quicker and makes their transitions into forever homes smoother.

Along with raising awareness about pet fostering, the D'Amelios also used their time with the pups to promote pet adoption on their social media accounts.

The family capped their fostering experience by visiting Best Friends' Lifesaving Center in Mission Hills, California, where they met dozens of dogs and cats looking to find their perfect pet parents. The D'Amelios also surprised Best Friends employees with a $10,000 donation to help the rescue with their life-saving work.

Partnership Opportunity:
Best Friends Animal Society/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Charli & Dixie D'Amelio /App
Timing:
4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Other
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2021-01-05
Companies Involved
Nathan M
Nathan M Director of Cause Marketing American Red Cross
Tuck

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