Partnership:

Best Friends Animal Society and Chewy

Description:
Chewy, Inc. (NYSE: CHWY) (“Chewy”) is bringing back its beloved letter writing campaign, Chewy Claus, to deliver even more holiday cheer to pets across the country. Pets (or more specifically, their humans) can unleash their wishes by sending their holiday lists to Chewy Claus and asking for anything their paws, claws, fins, and wings desire.

All pets are encouraged to submit their wish now through December 20. For every letter submitted to Chewy Claus, Chewy will donate one pound of food to one of their non-profit partners, up to 600,000 pounds. Pets can also defer their holiday gift and instead ask Chewy Claus to send an extra pound of food to pets in need.

Since the program’s debut in 2022, more than 500,000 pets have written letters to Chewy Claus, asking for tasty treats and festive toys. One item – homes for all the pets living in shelters and rescues – has repeatedly made it to the top of thousands of lists. This year, Chewy Claus is helping pets find loving homes by providing free pet adoptions during the first weekend of the holiday season: Friday, November 29 – Sunday, December 1.

“Chewy Claus is dedicated to spreading joy during the happiest time of the year,” said Orlena Yeung, Chief Brand Officer at Chewy. “When we received thousands of letters from pets asking for homes, we knew we had to help. There’s no better way to celebrate the season than by uniting pets with loving families—whether they’re first-time pet parents or welcoming a furry friend back home.”

To make this happen, Chewy is partnering with Best Friends Animal Society, a leading national animal welfare organization working to end the killing of dogs and cats in America’s shelters and make the country no-kill in 2025, to provide free adoptions at participating shelter and rescue partners across the country. For the full list of partners and to find a shelter or rescue organization near you, please click here.

“As we head into the winter holidays, shelters and rescue organizations across the country are filled with adoptable dogs and cats that deserve loving homes,” said Julie Castle, CEO, Best Friends Animal Society. “Adoption is the most important step everyone can take to save the lives of shelter pets, and free adoption initiatives like this from Chewy Claus make it that much easier for people to consider bringing home a new best friend. We can’t think of a better time of year than the holiday season to make a pet’s wish for a loving home come true.”
Partnership Category:
Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Chewy /Pets
Timing:
November 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Media Elements:
Online
Created On:
2025-05-01
Last Modified on:
2025-05-01
Companies Involved
Best Friends Animal Society
Best Friends Animal Society
Tuck

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