Partnership:

Best Friends Animal Society and Lagunitas

Description:

Best Friends Animal Society partnered with Lagunitas on an exciting promotion in support of Best Friends' mission to promote animal welfare.

Best Friends collaborated with Lagunitas on a contest to celebrate dog-owners' pets by allowing them to throw a Doggy Boondoggle. This Doggy Boondoggle from Lagunitas and Best Friends was a party celebrating dogs as well as their owners. 

To win this Doggy Boondoggle, contestants entered online with a quick video or captioned photo explaining why their dog deserves a party. 100 winners then received the Lagunitas Doggy Boondogle Party Starter Pack which included:

• Beer Money for you - $300 Gift Card for Lagunitas Beer & Party Supplies

• Schwag for your Dog

• Official Lagunitas Dog Mason Jars

Additionally, Lagunitas donated $20,000 to Best Friends Animal Society to help pups in need.

Partnership Opportunity:
Best Friends Animal Society/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Lagunitas /Beverages
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-23
Last Modified on:
2021-06-28
Companies Involved
Tuck

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