Partnership:

Best Friends Animal Society and Litter Robot

Description:

On one end of a cat, there’s
unbearable cuteness: the button nose and elegant whiskers, bewitching eyes, and
Cheshire grin. Then there’s the other end: the messier one whose products cat
people begrudgingly accept as the price one pays for true love. But it’s this
end that inspired Best Friends and Whisker to form a partnership to save more
cats’ lives. Whisker has donated its flagship product — Litter-Robot® 4, a
self-cleaning litter box — to Best Friends Animal Sanctuary’s Cat World and six
lifesaving centers across the United States. Whisker has also committed
$100,000 to Best Friends, a portion of it earmarked for cat and kitten adoption
fees during kitten season. During the month of June, when Whisker covered all
cat and kitten adoptions from Best Friends locations, 938 cats were adopted.
Whisker hopes its Litter-Robot “will actively change the way volunteers interact
with the shelter cats by modernizing the litter box experience, relieving the
burden of manual cleanup, and allowing the volunteers to spend more time
serving animals and the community.” And allowing them to spend more time at
that cuter end of the cat.

Partnership Opportunity:
Best Friends Animal Society/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Litter Robot /CPG
Timing:
3rd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Product Bundle
Media Elements:
Online
Social Media
Created On:
2023-08-15
Last Modified on:
2023-08-15
Companies Involved
Best Friends Animal Society
Best Friends Animal Society
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.