Description:
Best Friends Animal Society and Michelob Ultra partnered up for this opportunity during the NBA Playoffs.
Thirty dogs were selected to sit courtside virtually, all of them being named MVPs (Most Valueable Pets). All of the dogs are up for adoption through the Best Friends Animal Society.
This partnership ran on September 22nd, 2020.
Partnership Opportunity:
Best Friends Animal Society/Sports
Company:
Best Friends Animal Society
Partner/Category:
Michelob Ultra /Beverages
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Micro site
Social Media
Micro site
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
Best Friends Animal Society
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
