Partnership:

Best Friends Animal Society and Skechers

Description:
In 2015 Skechers announced a 3 year, $3M campaign to Save dogs & cats with the creation of the BOBS for Dogs collection. The Best Friends co-branded shoes included dog and cat themed patterns and were sold at Skechers stores and major national retailers (Amazon, DSW, zappos.com). Upon launch, the collection accounted for 8 of the top 10 products in the entire Skechers line. In 2018 Skechers renewed their commitment and grew the brand to include apparel.
Partnership Opportunity:
Best Friends Animal Society/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Skechers /Fashion
Timing:
September 2015
Target:
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Advertorials
Blogs
Celebrity Appearance / Endorsement
Email
Online
Print Advertising
Product Giveaways
Social Media
Transportation
TV Spot
Vehicle Wrap
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-01-10
Companies Involved
Tuck

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