Partnership:

A Campaign to Save Them All! and The Daily Show

Description:

Best Friends Animal Society partnered with The Daily Show with Trevor Noah on The Daily Show Dog Collection that will benefit Best Friends Animal Society, with all the proceeds going to the animal welfare organization working to make all American animal shelters no-kill by 2025.

The line includes bowls, collars, bandanas, and more. The collection is viewable here: https://comedycentralstore.com/collections/the-daily-show.

Additionally, to celebrate the launch of the collection and promote pet adoption, @DailyShowDogs will be highlighting adoptable rescue dogs from shelters across the U.S. from May 17 to June 18, 2021.

Partnership Opportunity:
A Campaign to Save Them All!/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
The Daily Show /Television
Timing:
Current
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Micro site
Online
Social Media
Influencers / Brand Ambassadors

Website and Social Media

Created On:
2021-05-18
Last Modified on:
2021-05-28
Companies Involved
Candi M
Candi M Director, Corporate Partnerships Best Friends Animal Society
Tuck

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