Description:
Best Friends Animal Society teamed up with Waze to make pet adoption easier.The partnership included Waze marking every adoption center with a paw print. When users stopped in traffic, more information appeared on how to adopt a pet.
Users were also able to search "Best Friends" to find their nearest adoption center.
Partnership Opportunity:
Best Friends Animal Society /Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Waze /App
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Family
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Direct Marketing
Mobile
Online
Other
Social Media
Mobile
Online
Other
Social Media
Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
Best Friends Animal Society
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