Partnership:

BEST FRIENDS ANIMAL SOCIETY and Waze

Description:

Best Friends Animal Society and Waze partnered with a program to make pet adoptions easier. The partnership aimed to house 10,000 adoptable pets across the country in 10 days.


From June 25 through July 4, 2018, Waze featured every adoption center location in the United States with a paw print. When people were stopped in traffic, more info appeared on screen to help wannabe pet companions find a participating location. Users could also search “Best Friends” on Waze to find the nearest adoption center to their location, then navigate right to it. During the 10-day promotional period, participating shelters in the Best Friends network waived fees on all pet adoptions.

Partnership Opportunity:
BEST FRIENDS ANIMAL SOCIETY/App
Company:
Best Friends Animal Society
Partner/Category:
Waze /Non-Profit Organizations
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Promotional Elements:
Branded Content
Media Elements:
Mobile
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-10-24
Companies Involved
Best Friends Animal Society
Best Friends Animal Society
Tuck

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