Partnership:

BEST WEEK EVER and Old Navy

Description:
Old Navy teamed up with the VH1 series Best Week Ever for an in-store promotion supported by an ad campaign and plugs across the music-video network. On the season finale, Best Week Eve? s pundits riffed on Old Nav? s current commercial, which instructs shoppers to† Have Your Best Week Ever at Old Nav? in an ode to the pop culture comedic commentary show. The segment, along with VH1-created promo spots airing on VH1, VH1 Classic and the ne4 s VSPOT broadband network, direct viewers to an Aug. 5-13 promotion at 900 Old Navy stores. At the top of each hour, from 10 a.m. to 8 p.m., customers caould get a free game card, each of which reveals a discount or prize. The grand-prize winner appeared as a guest on the Sept. 15, 2006 season premiere of the show.
Partnership Opportunity:
BEST WEEK EVER/Television
Company:
VH1
Partner/Category:
Old Navy /Retail
Timing:
August 3rd Quarter 2006
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-10-31
Companies Involved
VH1
Tuck

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