Partnership:

BET and Vaseline

Description:

BET (Black Entertainment Televsion) the nation's leading provider of quality content for African America audiences has partnered with Vaseline.

The health and beauty CPG brand, alongside BET put together Zoom discussion for cusumers hoted by beauty expert Tai Beauchamp. The Zoom call also featured award winning director and wactress Regina King. The Zoom discussion was centered around bringing access to equitable skincare for black and brown communties.

Leading up to the Zoom discussion, BET and Vaseline released a serious of video content featuring conversations that further educated people about inequities and how to seek out proper skincare.

The Equitable Skincare for All dicussion highlighted the healthcare and skincare inequities and how they can negatively impact Black and Brown communties.

Partnership Opportunity:
BET/Television
Partner/Category:
Vaseline /Health & Beauty
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-03-24
Last Modified on:
2021-03-24
Companies Involved
Tuck

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