Partnership:

Better World Fragrance House and Postmates

Description:

Rapper and entrepreneur Drake's home fragrance brand Better World Fragrance House teamed with Postmates on an exciting promotion celebrating the release of Better World Fragrance House's latest scented candles.

Drake teamed with Postmates on an exclusive offer that allowed customers to get their hands on one of the four new candles launched by Better World Fragrance. The offer consisted of fans being able to receive a Better World candle for free with a minimum $50 takeout order on Postmates from one of Drake's specified favorite restaurants in New York City and Los Angeles.

The restaurants which participated in the promotion were NYC's STK Downtown and Midtown, Tao Uptown and Midtown, Lavo, Nobu Fifty Seven and Nobu Downtown. In L.A., order up from Nice Guy, Craig's, BOA Steakhouse West Hollywood or Santa Monica, Nobu LA or Malibu, Katana, TAO and Blue Ribbon Sushi.

Partnership Opportunity:
Better World Fragrance House/Household
Partner/Category:
Postmates /App
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Product Giveaways
Other
Influencers / Brand Ambassadors
Created On:
2021-05-06
Last Modified on:
2021-05-17
Companies Involved
Tuck

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