Partnership:

Beyond Meat and Carl's Jr

Description:

Beyond Meat partnered with Carl's Jr. on an exciting Earth Day promotion.

The partnership consisted of Beyond Meat partnering with Carl's Jr. for a one day plant-based menu takeover. The takeover of Carl's Jr. by Beyond Meat was at a local restaurant for one day only. This location inspired customers to Go Beyond by allowing customers to try a complimentary eco-friendly Beyond Meat item.

Additionally, for fans who could not go to this exact location were able to enjoy any Beyond Burger for five dollars via an email offer at numerus participating Carl's Jr. locations throughout the US.

Partnership Opportunity:
Beyond Meat/CPG
Partner/Category:
Carl's Jr /Dining
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Giveaways
Signage
Created On:
2021-08-04
Last Modified on:
2021-08-04
Companies Involved
Tuck

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