Partnership:

BGCA and Old Navy

Description:
Boys & Girls Clubs of America teamed with Old Navy for a special holiday 2018 promotion. Old Navy brought back its now-famous One Dolla Holla Sale where customers could get cozy while giving back. On Black Friday, Nov. 23, cozy socks were offered in-store at the one-day only doorbuster price of $1 per pair. The beloved stocking stuffer, normally $5 per pair, featured 32 novelty prints across the family ranging from unicorns and sloths to gingerbread men and elves. Even better, as part of the partnership, for every pair purchased, Old Navy donated $1 to Boys & Girls Clubs, up to $1 million. The brand's Black Friday donation funded the expansion of a career development program for Club youth, offering them a foot in the door for the future with a first job at Old Navy stores.
Partnership Opportunity:
BGCA/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
Old Navy /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Tuck

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