Partnership:

Big Brothers Big Sisters of America and Mentos

Description:
Perfetti Van Melle North America introduced limited edition Mentos “Say Hello” mints as part of a Pay It Forward promotion in partnership with Big Brothers Big Sisters of America.

Each mint was printed with a message, including suggestions on connecting with others, such as fist bump, play rock-paper-scissors, give a high five and many more. The program ran from August through October, with in-store displays featuring codes that shoppers could text to receive digital coupons. For every text the company received, it provided the coupons to customers and made a donation to Big Brothers Big Sisters, up to $100,000. The company pledged $25,000 of that to support local BBBS efforts in greater Cincinnati, where both companies are headquartered, as well.

Partnership Opportunity:
Big Brothers Big Sisters of America/Non-Profit Organizations
Partner/Category:
Mentos /CPG
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Discount / Special Offer / Promo Code
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.