Nat Geo WILD and Pur Minerals teamed up for BIG CAT WEEK. They created a limited edition "Untamed Glamour" makeup collection to inspire women to achieve the perfect cat-eye look. The promotion will be introduced with a :30 TV spot on Nat Geo WILD featuring models walking the catwalk in the African savannah surrounded by big cats as onlookers. Pur Minerals makeup artists gave cat-eye makeovers in ULTA Beauty stores, and ULTA and Kohls both had in-store signage, digital and social media support. A portion of the makeup collection proceeds went to National Geographic's Big Cat Initiative, stopping the decline of big cats in the wild. BIG CAT WEEK began November 29, 2013. http://www.prnewswire.com/news-releases/get-your-purrr-on-nat-geo-wild-and-pur-minerals-join-forces-to-help-get-women-catwalk-ready-for-big-cat-week-with-the-new-untamed-glamour-makeup-collection-230996341.html