Partnership:

Big Fish Games and Sugarfina

Description:
Mobile games developer Big Fish Games teamed with Sugarfina, the luxury candy boutique, to feature Sugarfina in one of their mobile games. The partnership created a branded event within Big Fish Games' "Cooking Craze" that was Sugarfina-themed.

"Cooking Craze" is a game centered around players travelling to different global locations within the game to prepare local cuisines. The Sugarfina event in "Cooking Craze" allowed players to operate a Sugarfina Boutique and create some of Sugarfina's most popular products such as cereal chocolate bars and Candy Bento Boxes filled with their signature flavors like Champange Bears and Sugar Lips.

The event ran from February 4 through February 18, 2019 with the first 1,000 players to complete all 40 levels being awarded a Candy Bento Box. This promotion was only open to players within the U.S. There were additional candy prizes hidden throughout the event and rewarded to US and Canadian players as they progressed through the event.

Partnership Opportunity:
Big Fish Games/Gaming & Esports
Partner/Category:
Sugarfina /CPG
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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