Partnership:

Big Machine Label Group Artist Roster and Budweiser

Description:
Big Machine Label Group and Budweiser teamed up for a new commercial celebrating the brand’s 141st summer. The ad featured user generated content toasting with America cans and bottles across the country alongside ACM Male Vocalist of the Year THOMAS RHETT. Budweiser also joined the signer on his nationwide HOME TEAM TOUR, which stopped at several country music festivals with the Budweiser Country Club – a unique experience that let fans enjoy the best of Budweiser and country music along with outdoor games and an updated modern country look.
Partnership Opportunity:
Big Machine Label Group Artist Roster/Music
Company:
Big Machine Label Group
Partner/Category:
Budweiser /Beverages
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Tour
Media Elements:
Micro site
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-08-02
Companies Involved
Big Machine Label Group
Tuck

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