Partnership:

Big Machine Label Group Artist Roster and St. Jude

Description:

Big Machine and St. Jude Children's Hospital partnered together to host a surprise concert.

On June 15th Florida Georgia Line alongside Dan + Shay, Morgan Wallen, HARDY and Canaan Smith performed a surprise concert for the Children at St. Jude Children's Research Hospital in Memphis, Tennessee. The artist played for the children before their "Can't Say I Ain't Country" tour stop that night.

The wives of the performers also took a personalized tour of the St. Jude campus. 

The country music industry has raised more than $800 million for St. Jude since the Country Cares for St. Jude Kids program began 30 years ago. 

Partnership Opportunity:
Big Machine Label Group Artist Roster/Music
Company:
Big Machine Label Group
Partner/Category:
St. Jude /Non-Profit Organizations
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Big Machine Label Group
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