Partnership:

BIG SEAN and Boost Mobile

Description:
Def Jam Island partnered with phone company Boost Mobile to promote hip-hop artist BIG SEAN through a series of free concerts at historically Black colleges and universities to celebrate Black History Month. Participating colleges included Clark University and Bethune Cookman. BIG SEAN presented each school with a $5,000 donation, and shows were supported from radio buys and on-campus promotional material.
Partnership Opportunity:
BIG SEAN/Music
Company:
Universal Music Group And Brands
Partner/Category:
Boost Mobile /Live Entertainment
Timing:
February 1st Quarter 2011
Target:
Male
Female
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Tuck

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