Partnership:

Black Adam and Under Armour

Description:

Under Armour announced that they teamed up with Warner Bros. Pictures to promote the theatrical release of the feature film BLACK ADAM with a new fashion collection.

Under Armour channeled BLACK ADAM with a new collection of stylish threads. Project Rock’s BLACK ADAM Training collection of innovative performance wear created by Dwayne Johnson captured the spirit of BLACK ADAM. The new BLACK ADAM Training collection was inspired by the work the actor put in to prepare for his most demanding role yet, disrupted the superhero genre and forging his own path.

The collection featured apparel, accessories and The Ultimate Training shoe, the BLACK ADAM PR 5, that was battle tested at new levels of intensity by Johnson himself. The BLACK ADAM Training collection was available for sale at retail outlets around the world and online.

Partnership Opportunity:
Black Adam/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Under Armour /Retail
Timing:
October 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Media Elements:
App
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Created On:
2022-11-07
Last Modified on:
2022-11-08
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