Partnership:

Black Panther: Wakanda Forever and Mastercard

Description:

Mastercard teamed up with Marvel Studios’ Black Panther: Wakanda Forever to spotlight small business superheroes.

Support gave fans Priceless experiential screenings, shined a light on Black women small business owners and encouraged consumers to shop their businesses.

In Mastercard's Wakanda-inspired commercial spot, Egypt Otis, the owner of Comma Bookstore & Social Hub – a Flint, Michigan small business that specializes in Black and Brown literature, art and music – stars as a real-life superhero by being a role model to a young shopper.

Mastercard’s support of the film was an extension of the company’s $500 million commitment to helping close the racial wealth and economic gap in the U.S. by supporting Black women-owned businesses through its Strivers Initiative, and partnerships with HBCUs and youth groups around the country, as well as Mastercard’s sustained efforts to build a more inclusive digital economy by providing the digital tools to help small businesses get online and thrive.

In celebration of the film, select small business owners and youth groups enjoyed exclusive screenings in New York City and Atlanta ahead of the film’s release. Designed to create a multisensory experience, the screenings featured film-inspired décor, photo opportunities, celebratory food and drink options, a Hall of Heroes video installation honoring attendees and other entrepreneurs, free branded swag and more.

Partnership Opportunity:
Black Panther: Wakanda Forever/Theatrical
Partner/Category:
Mastercard /Financial & Insurance
Timing:
November 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Premiums / Giveaways
Media Elements:
Online
Social Media
Created On:
2022-10-25
Last Modified on:
2022-10-26
Companies Involved
Tuck

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