Partnership:

Black Widow and BMW

Description:

Walt Disney Studios and Marvel teamed up with BMW on a promotion surrounding the release of BLACK WIDOW.

The partnership consisted of BMW being featured throughout Marvel Studios' BLACK WIDOW. The BMW 2 Series Gran Coupé and the BMW X3 were both featured in sequences throughout BLACK WIDOW, as well as the accompanying promotion.

In particular, BMW is showcased in an explosive chase sequence featuring the titular BLACK WIDOW herself.

In addition to being featured in the film itself, BMW released a co-branded spot highlighting the role BMW vehicles play in BLACK WIDOW.

Partnership Opportunity:
Black Widow/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
BMW /Automotive
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Social Media
TV Spot
Created On:
2021-07-08
Last Modified on:
2021-07-08
Companies Involved
Tuck

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