Partnership:

Blake Shelton and Nissan

Description:

To promote BLAKE SHELTON and his “Doing It To Country Songs” tour, Warner Music Nashville and Nissan teamed up for a tour sponsorship. As a presenting sponsor, the partnership gave Nissan high visibility on Shelton’s headliner and festival events, including ticketing, promotional materials, in-venue videos, social media and collateral, VIP hospitality and on-site vehicle displays for headliner tour stops. The partnership was part of Nissan’s ongoing “big moments” marketing campaign.

The partnership also included the “Take Me To Blake” sweepstakes, which offered the chance to win a trip to the final stop on the tour. To participate, fans had to fill out an online entry form. One grand prize winner received round trip airfare and hotel accommodations for two, tickets to attend the show at Falcon Stadium in Colorado Springs, passes to a VIP party, and a meet and greet with Blake Shelton after the performance.
Partnership Opportunity:
Blake Shelton/Music
Partner/Category:
Nissan /Automotive
Timing:
February 1st Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Tour
Media Elements:
Online
Radio Spot
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2023-05-24
Companies Involved
Tuck

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