Partnership:

BLOCKBUSTER and Arm & Hammer

Description:

The “Free Movie Rental” promotion with Blockbuster and Arm & Hammer consisted of both on-pack exposure and a rebate offer for a free Blockbuster movie rental with 2 UPCs.

Partnership Opportunity:
BLOCKBUSTER/Home Entertainment
Company:
Blockbuster Entertainment
Partner/Category:
Arm & Hammer /Household
Timing:
1st Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
Blockbuster Entertainment
Tuck

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