Partnership:

BLOCKBUSTER and TCBY

Description:

Blockbuster and TCBY kicked off a cross promotion to boost video rentals and drive sales of ice cream cakes and pies around Mother`s Day. Customers who purchased a cake or pie from TCBY received a coupon good for one free Blockbuster movie rental with a paid movie rental. The offer ran from April 28 - May 11, 2003. Supported by radio and TV spots. TCBY, was also be featured on Blockbuster`s in-store monitors and in the June Blockbuster Gold Rewards mailer from May 28 - September 1, 2003.

Partnership Opportunity:
BLOCKBUSTER/Home Entertainment
Company:
Blockbuster Entertainment
Partner/Category:
TCBY /Dining
Timing:
April 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
Blockbuster Entertainment
Tuck

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