Description:
Blue featured as "spokespuppy" in a 3-year deal. Ford to spend about $20 million on ads, safety guidelines, signage at dealerships, and a dedicated website.
Partnership Opportunity:
BLUE'S CLUES/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Ford /Automotive
Timing:
May 2nd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-05-02
Companies Involved
Paramount Consumer Products and Experiences
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
