Partnership:

BLUEY and Royal Australian Mint

Description:
Bluey is back in the spotlight with a brand-new collectible coin collaboration between the Royal Australian Mint and Australia Post. The 2026 release celebrates the beloved Australian series with $2 “Dollarbuck” coins featuring the Heeler family and iconic episodes including Camping, Baby Race, Granny Mobile, Rain, and Sleepytime. Designed in partnership with BBC Studios and Ludo Studio, the collection spans circulating coins, collector folders, privy mark editions, and limited coloured releases, including a rare “Sleepytime” chase coin. Blending pop culture and numismatics, the drop continues Bluey’s momentum as one of the Mint’s most in-demand entertainment collaborations.
Partnership Opportunity:
BLUEY/Streaming
Company:
BBC Studios
Partner/Category:
Royal Australian Mint /Non-Profit Organizations
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
Event / Activation / Experiential
Licensed Product
Other
Media Elements:
Blogs
Micro site
Online
Other
Social Media
Created On:
2026-05-07
Last Modified on:
2026-05-12
Companies Involved
Erin W
Erin W Global Commercial Brand Partnerships BBC Studios
Tuck

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