Description:
For the video/DVD release of BOB THE BUILDER: A CHRISTMAS TO REMEMBER, General Mills promoted the video on Kix boxes and with an FSI Kix coupon that reached 49 million homes.
Partnership Opportunity:
BOB THE BUILDER: A CHRISTMAS TO REMEMBER/Home Entertainment
Company:
Partner/Category:
General Mills /CPG
Timing:
September 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2021-01-20
Companies Involved
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