Partnership:

BOB THE BUILDER and General Mills

Description:
Kix and HIT Entertainment partnered to promote BOB THE BUILDER: A CHRISTMAS TO REMEMBER DVD. Specially marked Kix packages also promoted a special VHS offer for CELECBRATE WITH BOB. Consumers could obtain the video by mailing the on-pack form along with $4.99, and one original UPC from Kix cereal for each BOB THE BUILDER video ordered. Offer expired 10/31/04.
Partnership Opportunity:
BOB THE BUILDER/Television
Company:
Mattel
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2021-01-20
Companies Involved
Tuck

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