Partnership:

BOHEMIAN RHAPSODY and Bravado

Description:
Twentieth Century Fox and Bravado, provider of consumer, lifestyle and brand management and merchandising services, joined forces ahead of the theatrical release of the Queen-inspired film BOHEMIAN RHAPSODY to launch an immersive film-themed pop-up shopping experience and light/art installation on London’s Carnaby Street that included Queen lyrics in neon above the street. The curated store offered official merchandise and apparel including tees with Queen’s crest logo; a baseball jacket, windbreaker, vintage tour tees in five different designs from the 1975 tour through the 1984 pharaoh-inspired design, specially designed kidswear range, which includes leather jackets and garments with slogans, gifting and accessories such as mugs, caps, totes, Freddie mustaches, phone cases, socks, drinkware, Christmas items and more.

The shop opened on Oct. 18 2018 and was open to the public at 3 Carnaby Street in London through Jan. 6, 2019 with a special appearance from Freddie Mercury’s Madame Tussauds London (Merlin Entertainments) figure with an opportunity for a meet and greet.

In addition, tattoo artist, Manuela Gray, who was Queen drummer Roger Taylor’s preferred tattooist, offered fans an opportunity to get their own Queen inspired tattoos and was also selling her “Killer Queen” range of merch.

Hawkins & Brimble was on site to provide bespoke grooming services inspired by the band. The Bramford Watch department produced a unique Queen edition of the luxury Mayfair watch, which had a black and gold design with the Queen logo on the dial face, as well.

Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Bravado /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Other
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-03
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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