Partnership:

BOHEMIAN RHAPSODY and FYE

Description:
20th Century Fox Filmed Entertainment partnered with FYE to promote the theatrical release of BOHEMIAN RHAPSODY. The promotion consisted of FYE offering a line of branded content from the film including T-shirts, hats, the film's soundtrack and more. In addition to placement in FYE stores, the partnership also consisted of a dedicated section on FYE's section featuring Queen merchandise. The partnership was promoted by FYE across their social media as well as with in-store window signage.
Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
FYE /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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