Partnership:

BOHEMIAN RHAPSODY and Guitar Center

Description:
20th Century Fox Filmed Entertainment partnered with Guitar Center to celebrate the theatrical release of BOHEMIAN RHAPSODY. The promotion consisted of a number of exclusive activities including Guitar Center utilizing leading manufacturers to help musicians “find the sound of Queen” with gear from the brands featured in the movie, including Ampeg, Fender, Gibson, Ludwig, Marshall, Ovation, Vox and Zildjian. These items were featured and available for purchase through all Guitar Center channels, including on the company’s website and social media platforms.

Guitar Center also teamed with the movie for a promotional sweepstakes, running from September 27 through October 10, 2018. One lucky winner and guest were selected on October 15 to travel to New York City for a red carpet screening of the movie. Flight, hotel and meals were included. Other prizes included a Vox AC30 signed by Brian May, a BOHEMIAN RHAPSODY-engraved Shure 565SD microphone (a favorite model of Queen lead singer Freddie Mercury), a Queen vinyl album collection set and the film’s soundtrack on CD.

Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Guitar Center /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Micro site
Online
Product Placement
Product Giveaways
Signage
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-11-02
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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