Partnership:

BOHEMIAN RHAPSODY and iHeart Media

Description:
iHeartMedia, the leading global media and entertainment company specializing in radio, digital, outdoor, mobile, social, live events and on-demand entertainment, partnered with Twentieth Century Fox Filmed Entertainment to promote BOHEMIAN RHAPSODY with a first-ever nationwide song roadblock on November 1 at 9 a.m. across more than 650 iHeartRadio stations and websites nationwide.

As part of the largest song roadblock in history, all 650-plus iHeart music stations and websites nationwide played an entire six-minute version of Queen’s iconic hit song, “Bohemian Rhapsody,” at 9 a.m. local time, providing unprecedented instant awareness for the film’s November 2 release. In addition, iHeartMedia enlisted some of the biggest names in music to share special tributes about how Queen impacted their music careers and lives on iHeartRadio.com/BohemianRhapsody.

Local iHeart stations throughout the country aired promos and brand spots to count down the days until the film was in theaters and reminded fans about the roadblock. The promotion also included an all-day digital takeover across the network, including iHeart.com and station websites, featuring streaming audio and banners.

Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
iHeart Media /Music
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Radio Spot
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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