Partnership:

BOHEMIAN RHAPSODY and Lucky Brand

Description:
20th Century Fox Filmed Entertainment formed a partnership with Lucky Brand to promote the theatrical release of BOHEMIAN RHAPSODY. Lucky Brand created and introduced the exclusive capsule collection of Queen tees to celebrate the highly anticipated film. The line of custom tees allowed fans of every generation to carry on the legacy of Queen and Freddie Mercury. Sold online and at Lucky Brand Stores, the collection celebrated one of the most iconic bands of all time in anticipation of the film telling the band’s story.

The promotion also included the “We Will Rock You” sweepstakes which, in addition to Lucky Brand, was offered in partnership with wanderfull, Sherman’s Travel, Bright Cellars, Travel Trivia and PureWon. Fans entered online for the opportunity to win three nights’ hotel accommodations in Las Vegas, VIP limo service to and from the airport, exclusive entry to a top Vegas nightclub, a live concert with your 'Somebody to Love' at The Hard Rock Hotel, dinner at a rockin' restaurant, a private helicopter flight over the Strip, a rock star makeover at a top Vegas salon, massages 'Under Pressure' for two, as well as $500 for Queen tees & jeans from Lucky Brand. There was no purchase necessary to enter, and the sweepstakes was open to U.S. residents age 21 and older.

Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Lucky Brand /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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