Partnership:

BOHEMIAN RHAPSODY and Ubisoft

Description:
20th Century Fox teamed up with Ubisoft to celebrate the theatrical release of BOHEMIAN RHAPSODY. The promotion featured the movie in the gaming company's JUST DANCE 2019 game. The launch of the game prominently positioned BOHEMIAN RHAPSODY and Queen music within its in-game promotions. Additionally included were custom playlists, email blasts promoting the playlists and custom-themed content celebrating the film.
Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Ubisoft /Gaming & Esports
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Other
Media Elements:
Email
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2018-11-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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