Partnership:

20th Century Fox Filmed Entertainment and Hot Topic

Description:

Twentieth Century Fox Consumer Products together with Hot Topic unveiled a limited-edition collection of fashion apparel inspired by the fantasy-adventure film THE BOOK OF LIFE, released on October 17, 2014.

The film, inspired by Día de los Muertos, anchors the collection’s graphics and characters. The apparel line was released exclusively at Hot Topic stores and online on Sept. 15 2014.

In addition to the apparel line, Hot Topic also carried THE BOOK OF LIFE film tees, jewelry, accessories and fragrance.

Partnership Opportunity:
/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hot Topic /Retail
Timing:
September 2014
Target:
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-26
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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