Partnership:

Borderlands 3 and Splat

Description:

2k's Boardlands 3 partnered with Splat to bring the look from the game to life. 

The partnership included Splat designing four limited-edition hair dyes inspired by Borderlands characters. The 4 colors were Tyreen Blonde Lightening Bleach, Lilith Fire Ombre, Maya Teal Blue, and Tiny Tina Pink. 

Fans were able to buy the limited-edition collection online between October 2019 and March 2020. Each box also includes 3 VIP codes worth 2,000 in-game points.
Partnership Opportunity:
Borderlands 3/Gaming & Esports
Company:
2K
Partner/Category:
Splat /Health & Beauty
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Premiums / Giveaways
Insert (FSI)
On Pack
Premiums / Giveaways
Product Bundle
Discount / Special Offer / Promo Code
Other
Media Elements:
Blogs
Micro site
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-10-31
Companies Involved
2K
Ashley L
Ashley L Senior Manager, Global Partnerships 2K
Tuck

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