Partnership:

Bounty and Buzzfeed

Description:
Procter & Gamble teamed with Buzzfeed for a promotion involving P&G's Bounty.

The promotion, coinciding with NCAA's March Madness, consisted of Buzzfeed producing two videos which showed how Bounty paper towels can be useful during March Madness parties.

The videos were made in collaboration between P&G and Buzzfeed's Tasty, the creator of videos giving step-by-step instructions on food recipe preparation. One video starred famed basketball broadcaster Dick Vitale.

The two commericals showcasing Bounty were shared on Bounty's, Tasty's and Vitale's social media channels.

Partnership Opportunity:
Bounty/Household
Partner/Category:
Buzzfeed /Online
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-20
Companies Involved
Tuck

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