Partnership:

Bounty and Twitch

Description:

Procter & Gamble teamed with Twitch on a partnership promoting Bounty.

The partnership consisted of P&G's Bounty brand collaborating with the Twitch streaming platform to demonstrate how Bounty paper towels could be used to clean up spills that occur during gameply. 

The partnership was supported with a video spot depicting gamers accidentally spilling drinks while playing in order to show how Bounty paper towels could be used to remedy this issue.

The collaboration utilized Twitch streaming personalities Joshua Beaver, Anthony Kongphan and Hannah Kennedy.

Partnership Opportunity:
Bounty/CPG
Partner/Category:
Twitch /Streaming
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-19
Companies Involved
Tuck

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