Description:
Google, Volkswagen, and Universal Pictures partnered up in promotion of the film,THE BOURNE ULTIMATUM. Google presented the "Ultimate Search for Bourne," an online game that allowed participants to track down Jason Bourne in locations across the globe. Volkswagen integrated as a partner, placing links to VW.com for exclusive film content and awarding a Touareg 2 to the grand-prize winner of the search.
Partnership Opportunity:
BOURNE ULTIMATUM/Home Entertainment
Company:
Partner/Category:
Google /Online
Timing:
4th Quarter
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
