Partnership:

BOURNE ULTIMATUM and MasterCard

Description:

American Airlines, MasterCard, and THE BOURNE ULTIMATUM teamed up and offered American Airlines bonus miles and a MasterCard gift card in the ""Sum It Up"" sweepstakes. Contestants were to complete an official entry on www.aa.com/sumitup, and were to guess the correct number of miles Jason Bourne, from movie The Bourne Ultimatum, had traveled. Winner received American Airlines bonus miles and a $6,000 Mastercard gift card. Also a trip to the Universal Red Carpet Premiere Event.

Partnership Opportunity:
BOURNE ULTIMATUM/Theatrical
Company:
Universal Pictures
Partner/Category:
MasterCard /Financial & Insurance
Timing:
June 2nd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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